In 1990 soon after the luxury Limo Bus concept was invented the VIP marketing program came along. At first the California express card was all about an affordable San Diego, CA. It was not too long afterwards we had the California VIP Card; a separate corporation to Nite Life Express that combined customer nightclub privileges and discounts and coupon savings was even good for groups coming for discount charter bus deals. The VIP program also took on a new life as marketing efforts were combined; San Diego new Limousine party buses also become known as the VIP limo bus company. Early in 2002 another division bloomed and that was our luxury car transportation and that certainly fit our “M.O.” of the luxury limo bus service. We had stretch limousine rentals and super stretch SUV Cadillac Escalade Limos.
As time passed we wanted something extra special for San Diego’s ‘A’ list clientele so we started an Elite program. The Elite VIP card has been to tool to facilitate the promotion of this new class of Elite limo bus rentals. Elite limousine savings and best party bus deals. This special class of chauffeured transportation and prices are all available mixed in with our fleet.